在美学领域，颜色通常被认为是无处不在的知觉刺激。我们回顾了超出色彩美学理论和实证研究的颜色和人类心理功能之间的联系。首先，我们在这个领域设置了研究的历史背景，特别强调了阻碍早期实证研究的方法论。接着，我们概述了过去十年中在理论和方法论上的进步，并回顾了新兴的实证结果。研究者对于颜色在成就及相关领域的实证综述特别关注，以及消费者行为和食品与饮料的评价和消费领域的研究。综述清晰的展示了颜色能够携带重要意义，并对人们在认知和行为上产生重要的影响。在稳固概念语句和应用建议之前，我们注意到需要开展大量关于边界限制、评审人以及现实世界的普适性的工作作为保证。最后我们为进一步的研究提供建议，并得出这个领域的研究前景非常广阔。
Running Title:
Color Psychology
In Press, Annual Review of Psychology
Color Psychology: Effects of Perceiving Color on Psychological Functioning in Humans
Andrew J. Elliot1 and Markus A. Maier2
1Department of Clinical and Social Sciences in Psychology, University of Rochester, Rochester, NY, 14620, USA; email: andye@psych.rochester.edu
2Department of Psychology,
Keywords
Abstract
Color is a ubiquitous perceptual stimulus that is often considered in terms of aesthetics.
Here we review theoretical and empirical work that looks beyond color aesthetics to the link between color and psychological functioning in humans. We begin by setting a historical context for research in this area, particularly highlighting methodological issues that hampered earlier empirical work. We proceed to overview theoretical and methodological advances during the past decade, and conduct a review of emerging empirical findings. Our empirical review focuses especially on color in achievement and affiliation/attraction contexts, but also covers work on consumer behavior, as well as food and beverage evaluation and consumption.The review clearly shows that color can carry important meaning and can have an important impact on people’s affect, cognition, and behavior. The literature remains at a nascent stage of development, however, and we note that considerable work on boundary conditions, moderators, and real-world generalizability are needed before strong conceptual statements and recommendations for application are warranted. We provide suggestions for future research, and conclude by emphasizing the broad promise of research in this area.
全文PDF ：[Annual Review of Psychology]Color Psychology —Elliot&MaierARPInPress.pdf
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